Trefor, or Tom as he prefers to be known, brings a wealth of award-winning global creative, innovation, brand and technology experience to OSTC as Chief Creative & Marketing Officer. Previously at LIDA, the loyalty agency and SapientNitro for two and a half years as Executive Creative Director, he was responsible for its multi-channel campaigns for clients including SKY, TUI and Harley Davidson.

Earlier roles saw him co-found the digital agency Brand Advocate in London and New York; heading up JWT’s digital and direct arm, RMG Connect, for EMEA; leading Saatchi & Saatchi’s integrated business in London after a five-year stint with Saatchi & Saatchi in Asia and five years in Australia.